I don't get it but that is a fine looking show sir!
South Park did an episode where the kids get hooked playing Chinpokomon (which turns out to be a way for the japanese to brainwash american kids into becoming kamikaze pilots). One of the chinpokomon characters is Shoe.
I remember seeing that episode but forgot about Shoe! Too funny!!!
and here I thought i'd seen all of the Southpark episodes.
I believe the chinpokomon episode was nominated for an Emmy award but I would have to verify that.
http://www.southparkstudios.com/full-episodes/s03e10-chinpoko-mon for the full episode